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Reference · Counter Front
The counter, seen as the client sees it.
Symmetry, illumination and brand presence — the silhouette of the Maison.
Dolce&Gabbana Beauty — Training Pill
Point of SaleGuidelines,the Art ofStore Excellence.
"Every counter, every drawer, every gesture — an expression of the Maison."
A focused training pill for Beauty Advisors and Store Managers. Pristine. On-brand. Protected.
Featured Module
The training film — three minutes that change a counter.
Duration
3:00
Audience
Beauty Advisors · Store Managers · Field Trainers
Outcome
Master the P.O.P. Standard and the 6-Step Assessment
The 6-Step Assessment
A permanent checklist — performed at every opening, every closing.
01
General Structure
Furniture is level, stable and free of visible tilts. Joints, edges and finishes are smooth and undamaged.
02
Branding & Visuals
Logos centered, illuminated where required. Visuals in English, high resolution, matching the approved planogram.
03
Skincare Display
From Sept 2026, fresh skin removed from make-up furniture — only lip scrubs, balms and patches remain on the make-up backwall.
04
Drawer Organization
Removable dividers form four compartments. A5 face charts and MUP menus filed. Internal containers easily emptied and reinserted.
05
Mirror Mechanism
Inclinable and height-adjustable mirrors function smoothly — calibrated for an effortless consultation.
06
Hygiene & Digital Tools
Hygiene kit complete: Scottex Ultra Soft, sponges, cotton, spatulas. AI Skin Analyser and wireless charging operative.
Pristine ·On-Brand ·Protected ·Planogram ·Hygiene ·Discretion ·Couture ·Maison ·Counter ·Service Rituals ·Pristine ·On-Brand ·Protected ·Planogram ·Hygiene ·Discretion ·Couture ·Maison ·Counter ·Service Rituals ·
Editorial Reference
The counter, in detail. Hover or tap each marker.
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In Practice · Consultation
The gesture — service as choreography.
Posture, distance and tools at hand. Every movement, on-brand.
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Detail · Mirror Mechanism
Inclinable. Adjustable. Immaculate.
The mirror is the most photographed surface of the counter — treat it as such.
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Drawer Architecture · Closed & Open
The drawer, from façade to interior.
Lacquered white, framed in brushed gold. Inside: four compartments, removable dividers, A5 menus — the consultation, organized.
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Hygiene Kit · Daily Replenishment
The toolbox of trust.
Six staples, restocked every morning. No exceptions, no substitutions.
POS Guidelines
Four families of standards. One uncompromising counter.
Make-up area · Standalone
Skincare Display
- ·Fresh skin SKUs removed from make-up furniture by September 2026
- ·Lip scrubs, lip balms and patches remain on the make-up backwall
- ·Skincare fully removed from make-up units by early 2027 where possible
Digital tools · Hygiene kit
MUP & Skin Consultation
- ·AI Skin Analyser positioned for a user-friendly consultation flow
- ·Wireless charging stations cleaned and operative at all times
- ·Hygiene kit replenished daily — sponges, cotton, spatulas, applicators
A5 menus · Removable dividers
Drawer Organization
- ·Four internal compartments via removable dividers
- ·Face charts and MUP menus filed in A5 format
- ·Removable container for easy emptying and reinsertion
Inclinable · Height-adjustable
Mirror Mechanism
- ·Inclinable mirror calibrated for seated consultation
- ·Height-adjustable mirror tested at opening and closing
- ·Surface free of fingerprints, residues and product traces
Functionality
Do's and Don'ts — the etiquette of the counter.
DoThe Standard
- Follow the planograms — to the millimetre
- Maintain easy navigation and clear product exposure
- Allow space for staff and clients to interact
- Use storage, testers and tools with discretion
- Embrace good use of digital tools and retailtainment
- Report damages immediately — never conceal them
Don'tNever Acceptable
- Don't ignore damages — silence is not protection
- Don't slam drawers or force any hardware
- Don't handle elements roughly — every gesture is brand
- Don't deviate from the approved planogram
- Don't leave testers exposed without hygiene tools
- Don't allow visuals to remain pixelated, peeling or scratched
Retailtainment
The counter as spectacle — discovery, choreographed.
In Practice · The Lipstick Wheel
A revolving stage for colour and gesture.
The wheel is not décor — it is invitation. It frames the product, slows the passage, and turns a corridor into a moment. Keep it spinning, keep it stocked, keep it pristine.
- 01
Spectacle with intent
Every activation is a stage moment — a wheel, a column, a light. It must draw the eye, then deliver the product with clarity.
- 02
Play, never gimmick
Interaction is invited, not imposed. The client chooses to step in — and the Maison rewards them with discovery.
- 03
Theatre, then service
The installation opens the conversation; the Beauty Advisor closes it. Retailtainment is the prologue, not the performance.
Our Standard
The P.O.P. Standard — our reference for every activation.
P01
Pristine
Always impeccable.
Surfaces, mirrors, testers and visuals — kept in a state of permanent perfection. The counter is read in seconds; flaws are read first.
O02
On-Brand
Always true to our codes.
Planograms, typography, lighting, gestures — every detail expresses the Maison. No improvisation, no shortcuts, no exceptions.
P03
Protected
Always cared for.
Damages reported, hardware respected, client experience safeguarded. The counter is a product of the Maison; we treat it like couture.
Pristine · On-Brand · Protected
Final Quiz
Five questions. One certification.
Question 1 / 50%